Network Design for non-adjacent Floors Assignment

Network Design for non-adjacent Floors - Assignment Example Each department is in the connection to a central switch on that floor before connecting to the router in the field level. The router is in the context of the external wide area network via a firewall. The firewall will be vital in filtering traffic from outside. The information technology department will host the six servers namely: file server, mail server, print server, web server, DHCP server and the DNS servers. The design has a number of security challenges posed by the non-adjacent floors. Employees will be organized according to the four departments namely: Information technology department, sales, accounting, finance, and human resource department. Different departments will be on virtual local area networks to beef up the security of individual unit’s data. The general design will consider factors such as the scalability of the network to accommodate increasing numbers of staff. Further, security and means of recovering from a disaster in case one occurs are of utmos t concern. The greatest challenges in networking non-adjacent levels include cabling between the two floors. To run a cable from the third floor to the fifth floor will either involve running the cable outside the walls or inside the room. It will, therefore, call upon the management to request the tenant on the fourth floor to allow the running of cables through their floor. However, this comes with many challenges. First, the tenant may decline which means that the management may incur more to run the cables outside and ensure that it is secure. Accepting to run the cables through the floor poses a greater challenge. It leaves a vast security loophole. The concerned person may tap directly into our network thus giving them access to our network. Depending on whom they are, the organization's data is at risk of being exposed to third parties who may end up using it for their reasons.  

Video Game Console Essay Example for Free

Video Game Console Essay Introduction This three year strategic marketing plan for the Alpha System has been created by its founders to secure additional funding for growth and to inform employees of the company’s direction. The first year of the marketing plan will be a tactical/guerilla approach to marketing with certain objectives and goals to meet. Even though Alpha Systems was launched 2 years ago on a Kickstarter campaign, the firm has seen tremendous growth over the last several months. We have had a lot of recognition from major video game publications and blogs. Our beta group has given us the right feedback to improve our video game system and worked out all of the major flaws in the system. The demand for our console is predicted to be high after we tried to get funding on â€Å"Shark Tank†. There was enough demand that we had to limit the number of beta tester request. Our pre-sale Kickstarter campaign saw high demands for people wanting day one systems. The market segment we service has been very receptive to our system launched with a high quality aluminum console, which is available in several popular colors to reflect our user’s personal style. Over the next three years, Alpha Systems can increase distribution, and enter a new era for our console and accessories; which will increase our bottom line sales and affect our return on our investment into our system and winning customers from the major gaming system platforms. Mission Statement â€Å"Our mission is to merge the valleys and gaps between the popular gaming platforms. It will allow users to play all popular games across multiple platforms on a single system; eliminating the need for multiple video game machines and accessories.† Product Description and Classification Alpha Systems video game console system will support all major video games system platforms, and allow you to use the online content provided by the game. There is a custom dashboard and the operating system reads all of the codecs that PlayStation â„ ¢, Xbox â„ ¢, Nintendoâ„ ¢, and retro games. The Alpha  Console will have the ability to support surround sound and high definition video. The system will also support DVD, and Blu-ray codecs. There will be two controllers in the box with an optional smart controller that customers can purchase. The system will have 16 GB of DDR3, and a two terabyte SSD hard drive. The operation system will be based upon open source Ubuntu with a dashboard look at feel. There will be support for web browsing and online video streaming. Applications like Spotify and Netflix will be pre-installed. Product Classification The Alpha System will fall under the classification of a Specialty Product Offering classification of the three-way product classification system. By providing a single console for you to play all of your favorite games on without the need for multiple systems to play the games one. Alpha System will become the premier video game system. Target Market Our target market is parents of teens who are looking to give their children the latest in technologies, and young adult’s age 19 to 25 who are avid game players, and have the disposable income to buy a higher end gaming system. Also we would target people who would want a single system, but yet would want to play games exclusive to PlayStation â„ ¢ and XBOX â„ ¢ and other gaming systems. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model Competitive Rivalry: Our business model and advertising is directly pointed to compete in the same arena as Microsoft and Sony for the premiere video game systems. By doing this it will show the larger video game systems that will we not back down and that we are confident in our product. Threat from New Entrants: After Alpha System enters the market, our business model is structured about gaining a majority of ground in the market place, and taking user away from XBOXâ„ ¢ and PlayStationâ„ ¢ and allowing them to play all the proprietary games all on one system. While we always will work hard on our product to stay  current in an ever changing video game world. We have developed work around all of the major media digital rights management codecs. This will allow all major games to be played regardless of what system they are designed for. This will allow the optical drive to read the gaming media. Threat from Buyers: The number one threat from buyers in this market segment is loyalty to another brand. They may simply choose to buy an XBOXâ„ ¢ or PlayStationâ„ ¢ simply because they are used to buying those systems. There is a certain social stigma attached to owning an XBOXâ„ ¢ or PlayStationâ„ ¢ since they are for the most part the only video game systems on the market. Getting Vloggers, and bloggers to give our system positive review can go a long way towards neutralizing the negative stereotype a new system may or may not have. Threat from Suppliers: Many of the suppliers of the raw goods needed to develop the cross-platform gaming systems may have exclusive deals with Microsoft or Sony to build gaming systems. With that being said we may have to find new suppliers or research other avenues to get the gaming system made, and have to make a well informed and financially sound choice as to the direction we will go with manufacturing the system. Threat from Substitutes: Microsoft and Sony will always be a direct substitute for our console, but our job is to show the customer how our product is different and a better solution to their gaming system even if it is the smallest differences and, in our humblest opinion, superior. SWOT Analysis In this first paragraph, please introduce the SWOT analysis. For more information, see the recommended text, index topic â€Å"SWOT analysis.† This section is laid out to summarize the analysis in a table, and is then followed by more detailed explanations of each item. Please see specific instructions in the four sections below the table. STRENGTHS *indicates core competency Strengths We will be the first non-major bard video game system on the market that will play games from every video game system. Alpha Systems will not succeed without an innovative product. We have established that we can be as flexible as our users need us to be. If there is a game that we cannot play we will develop a way to play that game. By creating a market for the all-in-one gaming systems, we will be the gaming system that plays all of the major games from the major gaming machines. Weaknesses Low name recognition- At first we will have to hustle to find our share of the 55 billion dollar gaming industry. We will have to have a heavy ad campaign to get our name out there fast. Being we are going to be an unknown system at first we have to be creative in how we select our suppliers. Any mistake we make could and will be fatal to our company. Opportunities Some of our target demographic will not go away from their video game console at all. We can understand that, but we will use target ad campaigns that will attract the users in that demographic via YouTube and viral videos, and  social media buzz. These will get the people we want to reach at the rate we need to reach them at which is fast and immediate. We will also use a hands on approach at E3, CES, Insomnia Gaming shows and pretty much every comicon in the US and Europe and Japan. This will give our target demographic a hands-on time with our gaming system. We will have several systems set up on a local area network, and have a championship game battle. Job creation we will create jobs in America for the system and put people back to work. Threats The major video game manufactures like Microsoft, and Sony will likely take us to court and try to stop us, but we will prevail because of the ability to have free market competition, and they will be looked at as having a majority of control over the market. They may make changes to their digital right management coding to try to stop us from having their games played on our systems, but we will work with them and come up with a deal as long as they are willing to play fairly, and allow open source game codec development. Sony and Microsoft my push out the newer systems before they are due on the market; which means we will have to adapt to their new DRM. They may also try to purchase us in order to put an end to interfering in their 55 billion dollar market place. During the next three years, Alpha System seeks to achieve the following objectives using our marketing mix, including product, price, distribution, and marketing promotions strategies. If core financing is approved for this marketing plan, Alpha System will ramp up manufacturing, allowing Alpha System to achieve the following: Market Objectives Product Objective Expand into 5 major retailers buy 1st black Friday we are on the market. To hit our 2.5 million dollar sales goal. Price Objective To maintain our 15% ROI by the end of the fiscal year. Place Objective To add 10 more major retail chains throughout the world by the end of the second fiscal year. Promotion Objective To achieve 50 percent market awareness by the end of the 2nd fiscal year. Marketing Strategies We will have the most useful mix of marketing strategies, because focusing on getting our name out there will our primary focus. We will launch up to 30 viral video, and we will harness all of the video game YouTubers, bloggers to review and rate our game system by shipping them two free game systems. One to play and one to give away. The game systems will be in a special color because they are going to be limited pre-launch editions. These will create the buzz we need pre-launch. We will also use gaming convention in the USA and Europe and Asia to allow our system to be been prior to launch. This will allow people to get hands on experience with the system and allow them to see the capabilities of what is possible with our technology. Product Strategies Customizable Colors Sleek design No additional cost to online services Price Strategies Research the price points. Set a mid-range price point that will make the system desirable. Stage focus groups in regards to price. Place Strategies Develop relationships with major retailers, and find out supply chain requirements. Work out requirements with 3rd party logistic providers. Plan logically which distribution hubs product will be shipped from in relationship to retail locations. Promotion Strategies Viral Videos on YouTube, Social Media, Web launch day Game Trade Shows Give away systems pre-launch/ Day One Special Edition Explanation of Strategies This is the most effective strategies for our gaming device. We have thought out the development, and distribution, and promotion that will work for our product. Our product is simply the best system on the market and we will push it out to people, and allow them to realize what they have been missing out on over the past 30 years of video gaming, and show them the future of gaming and that they have a choice that is not Microsoft or Sony. Tactics and Action Plan Our Tactic and action plans are designed precisely from date of design to the 3rd year of product life. We feel that we will not have to micromanage our people, but yet make them accountable for their role in the greater good that is to place Alpha System on the market. Product Action Plan Tactic Due Date Responsible Party Develop System Blue print Month 1 Engineering Operating System and Codecs Month 1 and 2 Programming Source raw materials Months 1 to 4 Sourcing Price Action Plan Tactic Due Date Responsible Party Research Competition Months 5 to 9 Marketing Focus Groups Months 9 to 13 Marketing Pre-Launch Trade shows Months 3 to 24 Marketing Place Action Plan Tactic Due Date Responsible Party Develop Retail chains placement Year 2 Sales Choose Logistics partner Months 23 to 24 Operations Supply Units prior to commitments 22 to 36 Operations Promotion Action Plan Tactic Due Date Responsible Party Produce Videos Months 23 to 36 Marketing Celebrity endorsements 20 to 36 Promotions Give Aways 35 to 36 Promotions Monitoring Procedures Monitoring is the most important procedure we will have weekly conference calls with suppliers to make sure our raw materials and finished goods are underway, and will make the cargo ship in time to be shipped to our logistics partner. We can hold in person meetings to discuss development and pre-launch status. Prior to launch of the system we will hold a companywide conference to show people what their hard work contributed to. We will also seek to make a positive Return on our investment through the distribution chain, and seek to make sure we are complying with retailer’s requirements. Also we will ask retailers for reports to see how many units are moving off the shelves.

Business Plan for Entering the Indian Textile Industry

Business Plan for Entering the Indian Textile Industry Textile industry means which produces all types of fabrics, yarns, combs, boffins etc.. it also includes all ready made garments, blankets (woollen / acrylic). India is leading country of cotton fabrics and wollen carpets and cotton durries. To establish a textile industry a huge amount is required and it is around 1 2.5 crores of rupees. After the issue of capital is settled second comes the problem of land and machines for the manufacturing concern. When we select a location for our business we need to have certain things in our mind like the location should be best suited to the business and environment. Then we have to register that location so that we will not be facing any problem regarding its ownership and authorization. After we have settled all the above issues we have to decide the channels from where would we import raw materials and through which we would distribute finished goods. We are importing raw materials for the woolen, acrylic blankets , knitted garments and socks from USA, CANADA, ITALY, GERMANY and The raw cotton from south Africa. As presently they are the largest producers in there respective field. The govt of India is also helping us to establish our business by giving us incentives by way of establishing special economic zones where we can establish our own unit. Under special economic zone the rate of land is very concessional on monthly basis. The machines we are importing are under NIL rate of duty with the conditions that manufactured products will be exported to outside india to gain the foreign currency. Our Most of the inferior units are situated at PANIPAT (HARIYANA), LUDHIANA ( PUNJAB), Surat (GUJRAT) which are manufacturing sarees, socks, suiting and shirting fabrics. This is a very good industry and profit earning sector because everyone needs clothes to cover his body. So in my opinion the textile industry is the best sector which provides jobs to unskilled laborers and profits to the owner of the unit. To set up a business we have to apply to the commerce ministry for license, the application will be made on the payment of fees prescribed by the government of India. EXECUTIVE SUMMARY Textiles are one of the most commonly known and important business. It includes: 1) Transforming of raw materials into final goods, i.e. the preparation of production of fibres and/or the manufacture of yarns by spinning; 2) Production of knitted or woven fabrics; 3) Finishing activities, like bleaching, dyeing, printing, coating, which gives the satisfaction desired by consumers; 4) Transformation of the fabric into garments (clothing industry), home textiles, e.g. bed linen, table linen and curtains, or industrial/technical textiles, e.g. ropes and netting; 5) After completion of all the above steps comes the importing, distributing and retailing and that is the very important part of any business. It includes many country to complete this step as now a days it business have become more innovative and competitive. Fabrics designed and manufactured in one country may be send to design in another, machined in a third and finished in the originating country.In addition, retailing of garments is now common across national boundaries. COMPANY OWNERSHIP The founders of the company are Rajani aggarwal and Vishal Kataria, will handle day-to-day financial and business operations of the plan and will work mutually to ensure that this business venture is a success. OBJECTIVES To satisfy our customers by our quality of production and services. To achieve a growth rate of 6-8% per annum. To cement our position in Large, Potential Domestic and International Market. To innovation of the product time to time for the development and Diversification to cater global needs. Elimination of Quota Restriction leads to greater Market Development and thus it will increase our productivity.. As Market has been gradually shifted towards Branded Readymade Garment, we target to be dynamic as per the market situation. To provide better quality at the best affordable price. To provide our customer every suitable place to buy our products like retail shop to malls from where they can easily purchase our products. To offer a range of packages and services specifically tailored to the needs of each customer We are expecting that this company will be successful and we believe that earnings will increase slightly for the second consecutive year and it will go on increasing. TO PROVIDE INTENSIVE SERVICE TO DECENTRALISED POWERLOOM SECTOR TO PROMOTE TECHNICAL TEXTILES IN INDIA TO CONTINUE ASSOCIATION WITH NATIONAL SECURITY PROJECTS TO DEVELOP HUMAN RESOURCES FOR TEXTILE INDUSTRY THROUGH EDUCATION TRAINING KEYS TO SUCCESS There are a few key factors that contributes to success or failure for professional worksmost of which twig from the importance of reputation to an entrepreneurs business. Our Services would be perfectly done by our managers, and other staff ,our actions would definitely be prompt and efficient. We maintain the best relationships with our staffs such as boss to subordinates, managers to employees and with all other like labourers, electricians and machanics. Although we are very good with others and we maintain our personal relations good but at same time we maintain a professional relation at all time. Our very important key to success is to execute the work according the planning, when it is suppose to and at the agreed and affordable price. The other key to success is to have a very good contact with our designer of our clothes. We have appointed the people who are very dedicated to their work and they supervise the production very effectively. Our production supervisor is to ensure that the jobs are to be finished in 15 hours must not exceed 20 hours. Profit goals are only be achieved when our tailors and stitchers work efficiently. CURRENT SITUATION Aggarwals textile industries has a reputation for making great clothing that have found overwhelming favour among the masses. Our Companys order book position is very good, both in the domestic market as well as exports, with orders for next 4-5 months, we are expecting about Rs7500 million in hand. There are also good amount of demands, which we expect to convert into orders. Every business passes through various cycles, good and difficult but It is only in the challenging environment that one learns the best lessons of life. Challenging time in past few years presented an opportunity to look into the business very closely, remove inefficiencies, rationalize expenditure (control costs) and look at alternate products markets. The environment has become quite encouraging for our textile companies. The following facts will prove that. In a country like India, the present situation has definitely created an advantage over Competing Countries. As there is an Appreciation in Chinese currency that resulted in increase in their labour cost.due to this they lose the cost advantage and competitiveness. Also the buyers of clothes are looking at viable alternate to China as they do not want any further risk. There are many uncertain economic conditions in the neighboring countries that upset customers confidence for timely delivery of their orders. Thus many countries shifted their orders to India and that is really a healthy sign for our business. This scenario has brought promising prospects for Our Textile Industry. Slowdown in USA and Europe has led to increase in demand for basic products as against products in the luxury segments. Discount stores like Wal-Mart have witnessed higher volumes. Our company has been traditionally catering to the medium and lower segment of the market, thus witnessing higher volumes. During March to August 2010, ready made garments worth $4.87 billion were exported from our textile industry, In rupee terms, the figures work out to Rs207.6 billion market of India as far as textile is concerned . It has many competitors but our products are the one which overshadows the performance of all other textile industries. The big reason of the success of the Aggarwals textile in India is that our products are very economical and light wearing. INDUSTRY ANALYSIS Aggarwals Textile Industry in India is Representing the rich Culture , Tradition Economic Prosperity of India .it is an self reliant industry and thus provide better quality clothing at affordable price It has a huge resource for Raw Material that helps industry to control costs and reduces the lead-time across the operation. Low Cost and Skilled Manpower also provide competitive advantage to industry. As we import different raw materials from different countries the large varieties of cotton fibers available and thus a fast growing synthetic fiber industry exists. India has great advantage in Spinning Sector and has a presence in all process of operation and value chain that help us to a great extent and keep us moving . Aggarwals is one of the largest exporters of Yarn in international market and contributes around 25% share of the global trade in Cotton Yarn. Our Industry is one of largest foreign revenue contributor and holds 12% of the countrys total export. Industry has large and diversified segments that provide wide variety of products Arvind Mills Welspun Group Raymond Alok Industries Madura Garments Large Composite Textile/ Apparel/Made-ups/Garment Manufacturers Ashima Group Reliance Industries Garden Silk Mills Mafatlal Industries Composite Units/ Fibres Filaments manufacturers Surat is the countrys strongest base for non cotton fabrics. Surat Ahmedabad is the leading manufacturer of cotton and blended textile. It is also one of the largest producer of denim in the world. Government has taken active steps to develop Apparel Park for overall growth of textile sector. Ahmedabad DESCRIPTION OF THE PROJECT . We not only sale our products but we also provide services to our customers. We provide free service to our customers. By the opening of our showroom, many people got employments such as: Managers who manages the work of the company. Account Manager who manages the account office such monetary works. Mechanics for maintaining the performance of the cars. Electricians just for electrical sorts of works related to vehicles. We also require few girls who capable of handling our customers as a receptionist. At last our Indian government is also get benefited as we pay huge amount of tax. The growth opportunities exist in following areas: Medical textiles Construction textiles Packaging textiles Baby diapers Home textiles( with fire-retarded fabric) Blankets and Traveling rugs Bed, tale, toilet and kitchen linen Curtains, drapes, interior blinds Furnishing articles Sacks and bags Tarpaulin, sail, tent, camping goods OPERATIONAL AND PRODUCTION PLANS Operationl n production plan Engraving Systems Laser engraving cutting edge technology Conventional engraving systems specialized equipment CAD systems modular software Printing systems Excellent performance Greatest colour range High reproducibility Total solutions Hotmelt laminating Coating finishing Double sided coating Foam processing Application testing facilities Dbfhd For nearly four decades weve worked with thousands of customers to develop a broad range of automatic cutting systems that ensure optimum cut part quality. To date we have installed more than 7,000 cutting systems in operations throughout the world. Dbfhd Drape 2-dimensional patterns on 3-dimensional life forms Simulate fabric and texture data Collaborate via the internet with clients and suppliers Reduce the number of physical samples required Drastically decrease product development and approval times Services to customers(strategy) The prime driver for businesses is the savings, which lead to lower costs while maintaining high quality; or to put it another way to lower per unit costs while maintaining high quality, which ultimately, leads to savings (same for less or more for less). But, in essence it is due to a combination of factors, such as high levels of education and skills appropriate to the tasks outsourced The Operational Plan describes the requirements to conduct the annual strategies at the Ganu Hyundai. All the events have an element of public risk and potential for environmental impact. The Operational Plan has been pile up with due consideration to reduce these risks and to prescribe the tasks required to conduct a good relationship with the customers. Our operational plans also include sale of the products per year and benefits comes out of that. The Ganu Hyundai performs its operations by the following manner:- Firstly, the customer has to book the desired model of the car. They can book or give order either by phone or by directly coming to our office which in South Extension, New Delhi or they can order online by just going to our website i.e. www.ghyundai.com We also have servicing centre where we provide free servicing to the customer who are new (means whose car is less than one year). We accept money either by cash or by cheque or by card. We also have collaboration with few banks that provide loans to customer. Hyundai backed warranty for 1 year 20,000kms. We assured with company backed operations. PRODUCTION PLANS The following are the Production plans of our consultancy:- As per regarding the production its very important to satisfy our customers by providing them desired model and better service. The production plan of Hyundai is divided into three steps called as Product Life Cycle of Hyundai: GROWTH If consumer feels that this product is good and satisfactory for them, they automatically get attracted by that product, then the company (Aggarwals industry) will meet a rapid sales growth. Aggarwals textiles stands on improved Stage. As the sales of another textiles are higher as compare to that of Aggarwals then the customer will buy our product ,by providing them great benefits in future and they will accept it. Revenue à ¢Ã¢â‚¬Å¡Ã‚ ¬ 188 million EBIT à ¢Ã¢â‚¬Å¡Ã‚ ¬ 19 million Capital employed à ¢Ã¢â‚¬Å¡Ã‚ ¬ 53 million Employees 1.322 MATURITY Rapid sales growth cannot last for a long time. Sales slow down as the product sales reach peak as it has been accepted by most buyers. DECLINE Sales and profits start to decline, the Ganu Hyundai may try to change their pricing strategy to simulate growth, and however the product will either have to be re-modified or replaced within the market. MARKETING PLAN Marketing the marketing mix is: Right product Right price In the right place Using the most suitable promotion Packaging Labels Industrial applications Security applications Wall-covering Proofing Our marketing plan is to establish a well-regarded brand name linked to a meaningful positioning. We will have to invest heavily in market to create a distinctive brand image projecting innovation, quality and value. We also measure awareness and response so we can adjust our market efforts if required. Target Markets Our marketing strategy is differentiated marketing. Our primary customer target is middle to upper income that need true value for their money and comfortable ride in city conditions. Our secondary customer target is college students who need style and speed. Our primary business target is mid- sized to large-sized corporate that need to help their managers and employees by providing them a car for ease of transport. Our secondary business target is entrepreneurs and small business owners who need to provide discounts to managers buying a new car. Promotion Road Shows The showroom plan to stage and road show, to display vehicles in the pavilions during various college festival and exhibition. This type of car will appeal to youngsters more. Television Advertisements Advertisements to promote and market our product will be shown on leading television channels, as for example- Zee, Star, Sony etc. Banners Hoarding banners and neon signs will be displayed at clubs, discs, outside theatre and shops to promote our brand car. HUMAN RESOURCE PLAN Strategies for success Smart and Modern Materials Technological research involving scientists and textile designers working together has resulted in the development and productions of a range of new fibres and fabrics which have become known as Smart and Modern Materials. Types of Smart and Modern Materials Encapsulation is the technology of enclosing a smell or substances within a fabric to create a particular effect. Sense and React Materials are smart materials that have been specifically designed to respond to the needs of the wearer and/or of the environment. Photo-chromatic Dyes change colour in response to a particular temperature. Reflective Inks reflect any available light making a garment more visible in the dark. Phosphorescent Dyes appear to glow in the dark. Micro-Encapsulation is the application of microscopic capsules to either a yarn or the surface of a fabric. Abrasion is the scraping or wearing away of something. Interactive Textiles are touch and pressure-sensitive fabrics incorporating conductive fibres. Geotextiles are bonded or woven man-made and natural fabrics that can be made from polypropelene fibres. . . Abrasion Resistance Pilling Colorfastness Dimensional Change Flammability Wrinkle Soil Resistance Tensile Properties Fabric Appearance Hand Eight cameras,Four laser light sources,Collects 300,000 data points in 12 seconds,Results in 3D image,Results in a set of over 80 body measurementsAfter the scan is completed, four views are available to examine simultaneously marcell Measures the amount of heat emitted from an object or person . Temperature measurements are used to redesign apparel when heat is an issue, such as athletic or cold weather wear Garments can be tested in a variety of different environmental conditions,Temperature ranges from -20F to 200F,Humidity ranges from 5% to 95% chamber set up software including computer-aided-design cadlab1 The Advanced CAD class collaborated with Brooks Brothers to develop a Web site that would allow for customization of womens professional apparel. Designs were produced using U4ia and Illustrator that could have interchangeable fabrics, colors and styles Nxt headingà ¢Ã¢â€š ¬Ã‚ ¦. Mkting Annually, our students produce a professional level fashion presentation and exhibition of original apparel designs to an audience of over 1300 in Finch on CMUs campus. Ganu Hyundai is a unique Human Capital Management car showroom that enables the process of acquiring talent, aligning them with organizations goals and leading the transformation, to help your organization take that leap in performance. From automating routine tasks, to generating strategic reports, to giving access to employee related information through self-service, Ganu Hyundai does it all. Our key Modules include Performance Management, Training Development, and recruitment, HR Workgroup and Report/Analytics, Payroll, Self-Service. Followings are the Human Resource Strategies of Ganu Hyundai. They are:- Aggarwal textiles has employed many people to its industry and they have also been provided a special training. Our employees are getting knowledge and skills about clothing and they are getting paid according to their talent and hard work. ALL of our students have the opportunity to complete an internship with leading firms in the apparel design, merchandising, manufacturing or textile industries DKNY ,The Gap ,Nordstroms ,The Buckle ,Old Navy ,As Ice ALL of our students complete a sequence of textile courses that include textile product analysis and textile testing utilizing standard methods in an actual textile testing laboratory As about the Manager and Account manager, they get higher salary than the other emploes as their work is a little more different and difficult too,they have to look after their junior employees. Lower level employees those are new to this industry get less salary as they do not have the proper degree but as soon as they get their dgree their salary would automatically raise. The main assumption that come from these plan is that our company not only recruit a person who has a degree for it but also we provide a good and free training to poor poeple so any one having dadicaion to his work and life can join in our company. We also have a suggestion box, and organize monthly meetings to follow up tasks. ASSESSMENT OF RISK By doing the assessment of risk we are in a position to identify hazards that could cause damage to our textile industry. our assessment of risk makes us enable to know the hurdles and adapt measures accordingly to avoid or control risks Risk assessment would be recorded by the person who are assigned for it. Risk assessment of upcoming events are distributed among different person of different groups and it would be done when we gather all the information from the contractor, other companies It will also be a part of our risk assessment to built a personal contact with our customers so that we would be updated with teir new demands and thus can satisfy them. What are the risks? Indian Textile Industry is highly Fragmented Industry. Industry is highly dependent on Cotton. Lower Productivity in various segments. There is Declining in Mill Segment. Lack of Technological Development that affect the productivity and other activities in whole value chain. Infrastructural Bottlenecks and Efficiency such as, Transaction Time at Ports and transportation Time. Unfavorable labor Laws. Lack of Trade Membership, which restrict to tap other potential market. Lacking to generate Economies of Scale. Competition from other developing countries, especially China. Continuous Quality Improvement is need of the hour as there are different demand patterns all over the world. Elimination of Quota system will lead to fluctuations in Export Demand. Threat for Traditional Market for Powerloom and Handloom Products and forcing them for product diversification. eographical Disadvantages. International labor and Environmental Laws. To balance the demand and supply. To make balance between price and quality. Higher Indirect Taxes, Power and Interest Rates Another major risks Threat of new entrants Threat of substitutes Competitive rivalry The second reason of risk is fluctuation in the share market. The one of the major risk is demand in the market, if the demand of people will not fulfilled by our company then the people will move to the next textile company; this will again cause loss to the owner. FINANCIAL PLAN Financial planning is a process of setting objectives, assessing assets and resources, estimating future financial needs, and making plans to achieve monetary goals. Many elements may be involved in financial planning, including investing, asset allocation, and risk management. Tax, retirement, and estate planning are typically included as well. The following are the financial plan of Aggarwal textiles. They are: We invested nearly 1 crore rupees in the establishment of our project. We also have shares in the share market which will give financial strength in the market. We also have future plan to increase our company to 5%-6% per year. We also give discounts and other attraction to our customers in the off season to increase our income. We also give guarantee on our products so that we would be able to build a good impression on their mind. We have provided replacement facility too. The marketing research and tailored marketing strategy described in this business plan will result in  healthy profits, increasing  every year. It is estimated that by year 2015, revenues will reflect an 10% market share of the local market. Monthly break-even is very achievable. Total production at the time of this writing was approximately 70 units, which will increase to 100 by the end of the year 2015. Because it is the policy of the company to provide the fabric for the soft window treatment products, the company has a very low cost of goods sold account and therefore a high gross margin. Furthermore, the custom nature of the business means that there is  minimal inventory cost and accounts payable. Finally, the company does not posess any debt or long term capital assets that would affect the cash flow. With the ability to generate so much cash flow, it is assumed that the company will seek to use this asset to expand its markets and production capacity in the near future For our financial plan we consulted with our parents, friends and seeked many sources from where we could get the informations.after all we decided to invest in which we contributed 50% each in which we got helped by our parents and our relatives.our contribution included our savings of the past which we saved for this day and it was of great help.

Drinking and Driving Essay -- essays papers, drunk driving, alcohol

Drinking and Driving Should Blood Alcohol Percentages for Drunken Driving Be Lowered? Driving a vehicle while under the influence of alcohol is one of the most dangerous things you can do. Alcohol causes varying degrees of the following side effects in everyone who uses it; dullness of sensation, lowered sensory motor skills, lowered reactive or reflexive motor responses, impaired thought processes, impaired memory, impaired judgement, sleep or sleeplessness, and in extreme cases can cause coma and death.†(Hardcastle 1). Would anyone want a person on the road with these side affects. Alcoholics have even worse side affects to alcohol. Look at the picture above. How many times have you watched the news and seen a reporter reporting at the scene of a drinking and driving accident like this. How sad it is to think of one man who died in such a accident. When he realized that he was going to die, he asked his Mother "Please take care of my babies. Keep them together as a family!" What if that was a family member or friend or even you? What would you do if you lost any of these people? To lower the number of drinking and driving death and accidents in this country we should lower the blood alcohol percentage. People die everyday in this country, but did you know that â€Å"Every 30 minutes someone in this country dies in an alcohol related crash.†(Stone 1) If we lowered the blood alcohol level from .10 to 0.08 there would be fewer drinking and driving accidents. People do not realize that a blood alcohol level of .10 makes you at high risk for getting in an accident. At this level you will have â€Å"Slowed reaction times, impaired motor functions, recklessness and "dare devil" behavior.†(Hardcastl... ... keep the roads safe. This step in society will impact the whole country and will thereby define what is legal and reasonable drinking. Lowering the blood alcohol level might not change how people drink but it may in fact safe their life. People will never understand the devastating effects it will have on a person until they lose someone they love. Bibliography: Berman, Rick. â€Å"Should Blood Alcohol Percentages for Drunk Driving Be Lowered?.† Reading and Writing Short Arguments. Ed. William Vesterman. California, Mountain View:, 2000. 48-50. HardCastle, John. â€Å"Impacts of Drinking and Driving.† (1999): Abstract. 4 Dec. 2000 . 1-4. Stone Lee, Judith. â€Å"Should Blood Alcohol Percentages for Drunk Driving Be Lowered?.† Reading and Writing Short Arguments. Ed. William Vesterman. California, Mountain View:, 2000. 46-47.

Reflection On End Of Life Care Essay

Experience Whilst working on a morning shift I was asked if I would assist with washing and making a patient comfortable. She was an elderly lady with advanced inoperable cancer, subsequently on an end of life pathway receiving palliative care. The World of Health Organisation (WHO) defines palliative care as: â€Å"The active total care of patients whose disease no longer responds to curative treatment. Control of pain, of other symptoms, and of psychological, social and spiritual problems is paramount. The goal of palliative care is achievement of the best quality of life for patients and their families† Towards the end she could not communicate, only making short groans if she was in pain when we moved her. She was given a bed bath, change of sheets and a clean nightie. Throughout the nurses helped protect her dignity by keeping the door and curtains closed and keeping the patient covered as much as possible. The nursing staff continually spoke to her and reassured her, whilst I held her hand. The patient died a few days later with dignity and respect and peacefully with her friends by her side. I was involved in the last rites. Reaction I felt quite self-conscious when standing by the bedside. I did not know how conscious the patient was of the situation around her. It was obviously important to talk to her but initially I found it difficult to know what to say and was conscious of others listening to me and wondered if I was saying or doing the right things. The nurse present was very concerned she may die whilst we were washing her as he recognised Cheyne-Stokes breathing. I had never seen anyone this way before. I felt more upset seeing her deteriorate than I did when she died purely because I felt she was now free of the discomfort. Analysis The care plan for the last days of life had been met. The patient’s psychological, social and spiritual needs had been addressed, and the patient was comfortable and free from pain (Kemp 1999). The care that was carried out protected the patients’ dignity and respected her as a human being. I found it very rewarding to be part of the team that helped this patient, in her last days of life, die with the dignity and respect she deserved. Everything that could be done for the patient was done in a very  professional, but also a very caring manner. The NMC guides us to: â€Å"Make the care of people your first concern, treating them as individuals and respect their dignity†. I feel that we had achieved this for the patient. If I find myself in this situation again I would be confident enough to implement palliative care in a professional caring manner, which hopefully will mature with personal experience and by observing other nurses. I would talk to the patient wh ether or not they were conscious and also aim to provide support for the family.

Quit as Predicate Adjective

Quit as Predicate Adjective Quit as Predicate Adjective Quit as Predicate Adjective By Maeve Maddox Does anyone else cringe at the use of quit in the commercial that says: 44% of †¦ users were quit during weeks 9 to 12 of treatment. The context screams for quit as a verb, not as a predicate adjective: 44% of users †¦ had quit after nine weeks. The OEDs entry for quit in predicative sense offers these illustrations: When the book was restored the borrower [was] declared quit. (1866) This charter confers the right of having one man quit from tallage in every royal borough. 1928 Ralph is not quit of his wartime melancholy. (1945) He is tired of Sophina. He wishes to be quit of her, but she cannot afford to leave him. (1997) The example from 1866 sounds a bit like legal jargon. The one from 1928 uses from where we might say of. Those from 1945 and 1997, which include the particle of, sound perfectly idiomatic. When starting to write this post, Id expected to argue that nobody uses quit with a being verb without the of, but Ive found many examples of the infinitive phrase to be quit, mostly in informal writing in comments and forums, and mostly in connection with beating the cigarette habit: I am grateful to be quit. It is 5 months and 3 weeks. But one thing I have not lost sight of:   How truly truly grateful I am to be desperate to be quit. Smoking was a [habit] that had to be quit. David Gelkin has it right – the idea quitting is always bad – is an idea that ought to be quit. But after hearing Ms. Rice’s description of Christianity, I’m thinking it deserves to be quit. Idiom is tricky. The statements with to be quit dont offend my ear the way that drug commercial does. Is it just me? Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Expressions category, check our popular posts, or choose a related post below:Arrive To vs. Arrive AtUsed To vs. Use ToEpidemic vs. Pandemic vs. Endemic

Tutorial Services at the Blue Bell or Pottstown Campus Essays

Tutorial Services at the Blue Bell or Pottstown Campus Essays Tutorial Services at the Blue Bell or Pottstown Campus ENG 101: English Composition I Tutorial Services Assignment Source: Tutorial Services at the Blue Bell or Pottstown Campus Requirements: First, you must visit Tutorial Services on either campus for a twenty minute (minimum) session with a professional tutor before submitting the final draft of Essay 1. All services are free and appointments are not needed. You can not earn credit by visiting the Lab after an essay has been returned and graded. The point of the assignment is to get help before the final draft of an essay is submitted. Further details on Tutorial Services, including the tutor schedules, can be found under the Support Services tab in the BB toolbar. Please be sure to bring a copy of your assignment sheet for the tutor so that he/she has a firm understanding of the essay requirements. Also, guide the tutor to focus on one of your writing weaknesses. A tutor cannot possibly review every aspect of your essay in such a brief amount of time. For example, if you have fragments recurring in your drafts, ask the tutor to work with you on fragments. If you have repeated problems with unity and clearly defined t opic sentences, then ask the tutor to focus on unity. Do not expect the tutor to fix your errors or rewrite your paper. The tutor will merely guide you to making your own corrections and set an example for revision. The final responsibility for revising/editing any draft is yours! Second, you must fill out the form below, detailing your experience. Also, you must ask the professional tutor to sign and date your form. The tutor may sign your form before you fill out your analysis on the experience. You can submit the form a number of ways: 1.You can leave the document under my office door (PH 454) if you are on campus. 2.You can scan the document and submit it with your final draft. 3.You can scan the document and send it as a separate email to my MC3 account. Note about online tutoring: Online tutoring is available from the Course Catalog on the main page of Blackboard. The online tutoring questionnaire will allow you to check composition courses (i.e. ENG 101 and 102). Instead of a signature from the online tutor, you will need to send me an email with the draft of your essay on which the tutor commented. The comments will work as evidence of your tutoring session. Tutorial Services Form Ask the professional tutor to sign and date this form as evidence of your attendance. The form is to be filled out for full credit to your grade. Additionally, you are to submit it with your final draft. 10 points will be deducted if the form is not submitted with the draft. STUDENT NAME: TUTORIAL SERVICES LOCATION AND TIME: TUTOR ON DUTY: TUTOR SIGNATURE:DATE: What specific weakness did you focus on in your writing? How did the tutor help you with this weakness? What strengths did you identify in your writing? How can you take the lesson from this tutoring session and apply it to future essay drafts? Overall, would you rate your experience as successful? Why or why not?

The reasons behind the choice of media in a successful promotional campaign Essays

The reasons behind the choice of media in a successful promotional campaign Essays The reasons behind the choice of media in a successful promotional campaign Essay The reasons behind the choice of media in a successful promotional campaign Essay There are many different forms of media choices starting from television, online e.g. YouTube going viral, social media such as Twitter and Facebook. You will need a target audience, target market such as what is the age market you are aiming for where are you going to advertise for example if you are aiming for the senior market you could probably advertising during coronation street. Where as if it was teenage market the best marketing place for that would be social media such as Facebook and Twitter. In this assignment I am going to look at one promotional campaign for the Tween market: The tweens have a big influence on their parents spending. They have pester power which means that they force their parents to buy things they want. 25 million kids, between the ages of 8 and14, form the most powerful consumer group since the baby boom. Twenty million strong nationwide, tweens and kids ages 8 to 14 now flex $43 billion worth of annual spending power. The young consumers receive an average weekly allowance of $12 each, up from only $5 in 2009. The tweens preferred media are marketing in school, viral marketing through TV, product placement, DVDs, video games and IPod. Calculations vary according to the assorted ways tweens are defined (some say theyre 9 to 12, others 10 to 12), but one estimate has kids aged 8 to 12 spending $30 billion of their own money annually and influencing another $150 billion of their parents’ spending. Its little wonder that marketers are paying so much attention to them, devoting an estimated $17 billion a year. This all-new 2013 edition of Tween Sensibility, Spending and Influence is your guide to the complex, lucrative tween market. This comprehensive report: 1. Provides critical insight into tween lifestyles so you can develop advertising and marketing campaigns that take advantage of their media habits, play patterns, back-to-school shopping, and more. 2. Demonstrates strategies for targeting your marketing to both child and parent. 3. Delivers the data you need about tweens social media use, video viewing habits, and apps preferences. 4. Guides you to who tweens influence and who influences tweens. Tweens are 21 million strong, spend an estimated $30 billion annually, and influence $150 billion of their parents spending. One-click shopping is the standard in their lives. Google answers their questions, homework and otherwise. And the iPhone has been in existence for at least half of their lives. Tween Sensibility, Spending And Influence reveals: 1. How much spending money tweens have and how and where they spend it 2. When to address tweens as children and when to communicate with them in a more adult-like fashion 3. What tweens do with their time, online and off? I have decided to Disneyland as a service for the tween market; Disneyland: Disney Channel, the leader in television for kids and families, launches a branding campaign highlighting the networks original programming. Targeted to U.S. tweens, a key demographic made up of kids ages nine to fourteen, the $10 million-plus campaign launches at the end of August, and will initially be supported through two 30-second television spots. This campaign is designed to inform kids that Disney Channel is a destination for tween-oriented original programming. We want the take-away for tweens to be that Disney Channel is the place to go for unexpected original entertainment, said Eleo Hensleigh, executive vice president, marketing, Disney/ABC Cable Networks. Kids 9-14 will appreciate the humor of the spots, each with an unexpected twist. In the first spot, Gotta Go, a 14 year-old boy urgently runs home just in timeto watch Disney Channel. In the second spot, Scare, three kids escape the horror of their house and run next door just in timeto find a TV thats working so they can keep watching Disney Channel. The spots will run on a variety of broadcast and cable networks. Teenagers are more worried how they look and how much money they have. They would use social media such as Facebook and Twitter. They would attract teenagers by social media. Disney would use different media such as TV or Internet and Viral marketing because they know that the tweens will watch TV some point of the day. They would use product placement so that when tweens watch a programme or a film there will be product placement in it. They will also market in school so that the tweens are more aware of their products. Disney theme parks, including the water parks, are fun for family members of all ages, and many of the rides and attractions appeal to teenage tastes. Older teens can explore Disneys parks on their own, especially if the family is staying at an on-site hotel. At Walt Disney World in Orlando, they can move between multiple theme parks with a Park Hopper ticket and use Disneys free internal transportation system to meet up with the rest of the family at a park or restaurant or head back to the hotel.

MERCEDES BENZ Research Paper Example | Topics and Well Written Essays - 1250 words

MERCEDES BENZ - Research Paper Example Mercedes Benz Automobile industry is one of the fastest growing industries in the present world. Mercedes Benz is considered to be one of the leading automobile manufacturing companies around the globe which deals in luxury automobiles, buses, coaches and trucks. The company is owned by the Daimler Group which has made substantial earning amounting to total revenue of 61,660 million Euros in its performance during the year 2012. Mercedes Benz is undoubtedly one of the oldest and most liked automobile brands currently operating across the globe (Scribd Inc., 2013). Theories of Motivation Compare and Contrast The two Theories of Motivation, which can be evidently related to the work environment of Mercedes Benz, are the Maslow’s Hierarchy of Needs and McClelland’s Achievement-Power-Affiliation theory. These two theories are being compared and contrasted in the following discussion. Maslow’s Hierarchy of Needs Abraham Maslow assumed that people are motivated by need s that are not fulfilled. According to Maslow’s theory of needs, if a need is not fulfilled, people feels motivated to meet that need or in other word, individuals strive to perform better to satisfy the unrealized needs. This particular theory also notes that once a need is satisfied, it is not considered to a motivational factor. Figure: Maslow’s Hierarchy of Needs (McLeod, 2013) As identified in the figure above, the physiological needs of the people signify their basic needs for survival in terms of food, water and shelter. It is at this particular stage that people tend to work to earn their living and can be regarded as basic motivators. At the next level, the security needs are postulated as those needs of a person which keeps them free from harm. It basically includes personal security, well being and safety; thus, adding a certain degree of comfort to their economic position. Correspondingly, the belonging needs basically include the desire for love, friendshi p and companion which deciphers the social needs of people. This need is usually accomplished by people when they spend their time with their family or someone whom they are very close with. Hence, in the managerial field, this need essentialises a better work-life balance. Moving towards a higher level, the self-esteem need generally includes an individual’s desire of gaining recognition and respect from other. Praise and acceptance by people in public or in workplace often helps in meeting this need. Last but not the least, the self-actualization need is considered to be the final need of any person. It is a desire to live up to your full potential which is attainable through best performance at work as well as at home (Certo, 2013). McClelland’s Achievement-Power-Affiliation Theory In contrast to the five needs identified by Maslow in his motivational theory, McClelland’s theory of achievement-power-affiliation theory, three basic needs are identified that pe ople develop and acquire from their life experiences often serving as a motivational factor. As propagated in the theory, the person who has a high need for achievement is willing to take challenges to attain those needs. Accordingly, feedback from the superiors is perceived to be an important component that facilitates employees to

Democratic Theorist Assignment Example | Topics and Well Written Essays - 250 words

Democratic Theorist - Assignment Example In his case, he illustrated that the main aspect of democracy is freedom. Aristotle vibrantly brings out the image of a politician to that of a craftsman. In his analogy, politics is said to be more dependent on practical knowledge, which discuss legislative issues while craft is more dependent on productive knowledge. In his perception, he considered artifact production to undergo four stages of processing such as material, formal, efficient and final to accomplish a shape of a vase. Contrastingly based on the constitution governing the citizen, he compares a lawgiver to a craftsman. In his understating of the fundamental formative problems of politics, he deliberates that; the legislature should establish and preserve good constitution in order to get final later (Talisse & Goodman, 2008). Even though he criticizes the democracy as an illegitimate constitution, he acknowledges that a case may need to ascertain a popular rule in politics. He later brought to our attention that, it is absolutely easier to establish a constitution than amending one, which already existing. Aristotle politics did not had minimal effects since it was being considered to defend the Greek city, by then considered already fallen due to conquest by kings. However, due to its effects of provoking discussion of political philosophy, it has remained influential in shaping up the nature of politics (Wallace, Ober & Raaflaub,

Business research project Essay Example | Topics and Well Written Essays - 6500 words

Business research project - Essay Example Such a job is complicated poses several challenges for the employee when dealing with the difference in the countries like cultural differences, language, legal, political and economic scenarios that he needs to be accustomed to. MNCs of all sizes today counter the issues of facilitating the right type of training to their employees, selection of the employees for expatriate jobs and ensuring that these managers are integrated well in the new environment. Hill (2007) adds that even with such problems entailing such managers, businesses today are still venturing in international field experiences because such business setups across the global enables the firms to grow multi-dimensionally and form an important resource for the firm. Profits boom and the firm is not dependent on one market only. Especially in the case of economic downturns in the west, industries are now seeking businesses in China and India, which they are doing so by incorporating international field experiences for the employees in these markets. These employees give the firms valuable insight into the new markets and help the businesses decide whether they are prospective markets for future investments or not. Even though there may be demand for the product the firms may decide not to enter the market due to cultural barriers, legal issues and political scenarios, which may only be known, when employees are sent on international projects to test out the market prospects. International field experience is not a novel concept. It is when an employee of a firm is sent to work in another country to the firm’s subsidiary. Rowold (2007, 21-36) adds that these employees are expected to control and administer the business simultaneously syncing its operation with the centre of operations, which may be in his hometown. Such learning offers rare developmental chances for the individual by giving him more flexibility both at personal and

Project management Essay Example | Topics and Well Written Essays - 2000 words - 10

Project management - Essay Example The aim of this report is to develop a project management plan for Biz Group based on the project problem statement identified above. Project is defined as â€Å"a unique, finite set of multiple activities intended to accomplish a specific goal† (Tayntor, 2010:3). Practically every project is comprised of key milestones which represent a simple life cycle. Project life cycle is characterized by the Project Management Institute’s PMBOK as a process containing the following key levels: Project StartïÆ'  Initiating Processes ïÆ'   Planning Processes ïÆ'   Executing Processes ïÆ'   Closing Processes ïÆ'   Project End (Kendrick 2010:58). Project management plan is based on three key pillars (scope, time, and money), forming thus a triangle of three objectives. However, in order to start any project it is necessary to receive authorization of the project. Project Authorization is a general process of verifying a proposed project for initiation and further development, which aims to confirm feasibility and cost-effectiveness of the project (Taskmanagementguide.com, 2014). The Charter of the Project is recognized to be the single most important document in a project, as it establishes the project and summarizes the key information related to the project (Tayntor, 2010). The project â€Å"Documentum† was initiated by the Biz Group management with the purpose to implement a standardized process for monitoring, updating and publishing unstructured and paper based content used in various department manuals by providing an automated system. Below is provided a brief summary of the Project â€Å"Documentum† Project Objective: to automate the Manuals and Training material, approval process with the help of workflows and finally publish it to all relevant applications, documents and people thorough electronic means CEO of Biz Group: The CEO of Biz Group

Postcolonial Development Essay Example | Topics and Well Written Essays - 1750 words

Postcolonial Development - Essay Example Development theories attempt to explain the changes in societies and to provide the tools that can be applied to societies to move them to a better situation or one that is thought to be a better situation. Development has always had an economic connotation, as the Gross National Product (GNP) of the country has been historically used as a measure for growth and development. During the 1950s and 1960s, development initiatives assumed that the "successful methods, techniques, and ways of solving problems and delivering services in the U.S. or other economically advanced countries would prove equally successful in the developing nations." [Rondinelli, Dennis A. et al] So, from the very beginning the developed world and theoreticians progressed on the basis of 'direct transferability' of a successful process. During the 1970s, the European and American multinational companies made a foray into the developing world. With extending their own markets, these MNCs also threatened the indigenous industries in these countries. These events gave rise to two theories - the Dependency Theory and the Center Periphery or Metropolis-Satellite Theory. According to dependency theorists such as Paul Baran, Andre Gunther Frank and Fernando Henrique Cardoso, developing countries

International Business - UK and China Essay Example | Topics and Well Written Essays - 1750 words

International Business - UK and China - Essay Example China has a growth rate three times higher than that of Europe, but wage levels there are typically close to a tenth of the UK's. The mere fact that China is such a successful player in the global economy means that small businesses in the UK are affected by the growth of the Chinese market. There are mutual benefits for both UK and Chinese businesses. China has a strong manufacturing base but is in need of technical expertise and innovative technologies that can be provided by Welsh companies. Moreover, there is a strong incentive for Chinese companies to co-operate with Britain as it can be used as a gateway to Europe, and in turn the biggest consumer market in world. Chinese labor costs are very low. There is a fear from some small firms that British manufacturing base could be undermined. Indeed if a large manufacturer relocates to China this has implications for small manufacturers who are first or second-tier suppliers. In terms of labor costs a UK small manufacturer cannot compete and many are suffering as a result. Others indicate, however, that labor is not their highest overhead and when transport costs are included, they believe that they can compete favourably with Chinese products. Moreover, as China's economy develops its workforce, it will grow in wealth and in turn is potentially an extremely large consumer market for goods. Chinese economy presents threats as well as opportunities to British businesses not only as competitor but as the market and supplier. "China and India now encompassed a third of all humanity, and were a potential mass market, supplier and competitor" (Duckers, 2005). Duckers makes a note that British businesses should not think that high value products can be kept while making low value products in China using the cheap labour. In fact, China is turning many times more engineers and technologists than Europe. China is producing half of the world's cameras, refrigerators and TV sets, 30 per cent of air conditioning and washing machines. The growth of Chinese economy has proved to have positive impact on inflation in UK. "According to Monetary Policy Committee member Stephen Nickell, cheap Chinese imports are one of the main reasons why inflation in the UK has remained low in recent years. At the same time, the price of services such as lawyers' fees and haircuts have risen reasonably quickly" (Conway, 2005). In the result of the rapid growth of Chinese economy, more and more British businesses are considering exploring opportunities for trading in China. When getting started the following challenges need to be considered: "Businesses need to ensure they receive a consular briefing before starting business in China and that the Chinese consulate knows in advance of the visit. China is one of the world's most complex markets and companies should send their best people. Employees should be prepared to stay in the region for at least five years to build a successful market. Companies should not start up blind - they need to undertake their own market research in the region before setting up an office or factory. Talking to complementary companies who have already established a successful base about the issues they faced will be hugely beneficial" (Logan, 2005). As Helen Logan continues, the first step is securing a customer base. "Existing, international customers should be targeted first to build the client base,

Project management Essay Example | Topics and Well Written Essays - 2000 words - 10

Project management - Essay Example The aim of this report is to develop a project management plan for Biz Group based on the project problem statement identified above. Project is defined as â€Å"a unique, finite set of multiple activities intended to accomplish a specific goal† (Tayntor, 2010:3). Practically every project is comprised of key milestones which represent a simple life cycle. Project life cycle is characterized by the Project Management Institute’s PMBOK as a process containing the following key levels: Project StartïÆ'  Initiating Processes ïÆ'   Planning Processes ïÆ'   Executing Processes ïÆ'   Closing Processes ïÆ'   Project End (Kendrick 2010:58). Project management plan is based on three key pillars (scope, time, and money), forming thus a triangle of three objectives. However, in order to start any project it is necessary to receive authorization of the project. Project Authorization is a general process of verifying a proposed project for initiation and further development, which aims to confirm feasibility and cost-effectiveness of the project (Taskmanagementguide.com, 2014). The Charter of the Project is recognized to be the single most important document in a project, as it establishes the project and summarizes the key information related to the project (Tayntor, 2010). The project â€Å"Documentum† was initiated by the Biz Group management with the purpose to implement a standardized process for monitoring, updating and publishing unstructured and paper based content used in various department manuals by providing an automated system. Below is provided a brief summary of the Project â€Å"Documentum† Project Objective: to automate the Manuals and Training material, approval process with the help of workflows and finally publish it to all relevant applications, documents and people thorough electronic means CEO of Biz Group: The CEO of Biz Group

International Business - UK and China Essay Example | Topics and Well Written Essays - 1750 words

International Business - UK and China - Essay Example China has a growth rate three times higher than that of Europe, but wage levels there are typically close to a tenth of the UK's. The mere fact that China is such a successful player in the global economy means that small businesses in the UK are affected by the growth of the Chinese market. There are mutual benefits for both UK and Chinese businesses. China has a strong manufacturing base but is in need of technical expertise and innovative technologies that can be provided by Welsh companies. Moreover, there is a strong incentive for Chinese companies to co-operate with Britain as it can be used as a gateway to Europe, and in turn the biggest consumer market in world. Chinese labor costs are very low. There is a fear from some small firms that British manufacturing base could be undermined. Indeed if a large manufacturer relocates to China this has implications for small manufacturers who are first or second-tier suppliers. In terms of labor costs a UK small manufacturer cannot compete and many are suffering as a result. Others indicate, however, that labor is not their highest overhead and when transport costs are included, they believe that they can compete favourably with Chinese products. Moreover, as China's economy develops its workforce, it will grow in wealth and in turn is potentially an extremely large consumer market for goods. Chinese economy presents threats as well as opportunities to British businesses not only as competitor but as the market and supplier. "China and India now encompassed a third of all humanity, and were a potential mass market, supplier and competitor" (Duckers, 2005). Duckers makes a note that British businesses should not think that high value products can be kept while making low value products in China using the cheap labour. In fact, China is turning many times more engineers and technologists than Europe. China is producing half of the world's cameras, refrigerators and TV sets, 30 per cent of air conditioning and washing machines. The growth of Chinese economy has proved to have positive impact on inflation in UK. "According to Monetary Policy Committee member Stephen Nickell, cheap Chinese imports are one of the main reasons why inflation in the UK has remained low in recent years. At the same time, the price of services such as lawyers' fees and haircuts have risen reasonably quickly" (Conway, 2005). In the result of the rapid growth of Chinese economy, more and more British businesses are considering exploring opportunities for trading in China. When getting started the following challenges need to be considered: "Businesses need to ensure they receive a consular briefing before starting business in China and that the Chinese consulate knows in advance of the visit. China is one of the world's most complex markets and companies should send their best people. Employees should be prepared to stay in the region for at least five years to build a successful market. Companies should not start up blind - they need to undertake their own market research in the region before setting up an office or factory. Talking to complementary companies who have already established a successful base about the issues they faced will be hugely beneficial" (Logan, 2005). As Helen Logan continues, the first step is securing a customer base. "Existing, international customers should be targeted first to build the client base,

Binge Drinking Essay Example for Free

Binge Drinking Essay Currently, binge drinking has become a crucial issue in the UK, it causes many problems such as car accidents, underage drinking, health. Drinking alcohol is an acceptable activity in a positive way such as people celebrate their holiday or family day. However, it is not recommended binge drinking that means drink beverages over 8 units for men or 6 units for women regularly. (The Drinkaware Trust, 2012) Therefore, government tries to reduce the harm of alcohol by introducing minimum price of 40p per unit. ( BBC News, 2012) I suggest that the minimum price for alcohol is needed to be implemented because it can save lives, improve public health and stop drinking in long-term. This essay will discuss that the reasons why people binge drinking, the consequences of alcohol abuse and the pricing policy of the government. [Drinking is quite normal behaviour in the UK. For example, people usually work on weekdays, which they need to have leisure time to relax or go out with their friends, they might drink during this period. On the other hand, some people drink too much alcohol when they spend time in club or city centre. And another issue with drinking alcohol is that there are too many hazardous drinkers among the young generation in the UK. According to Mistral 2009, younger people has a high percentage increase in alcohol-related death at 57%. Furthermore, they drink more beverages than older people. (Mistral, 2009) There are many researchers suggest that binge drinking can be reduce by the pricing policy for alcohol. (Mistral, 2009) There are several causes of binge drinking. Firstly, most people spend their weekend in a pub or city centre with friends because they do not want to become a unsocial people, which means some of them went to the pub because peer pressure not volunteer, especially among young people. As Szmigin et al. (2007) suggest that they would like build friendship through drinking alcohol. Then another reason that cause people excess drinking is drinking culture and history. It has become an essential part of Britons drinking habit since Vikings period. Traditional drinking behaviour is not the only reason that cause people to drink. Thirdly reason is that the majority of heavy drinkers want to find the self confidence and depression. (Institute of Alcohol Studies, 2010) For instance, students face hard work in school, people who live in a terrible life condition or they want to reduce tension. Moreover, the supermarket always provides great price to drinkers such as buy one get one free by using advertisement, which is beneficial for moderate drinkers but not hazardous drinkers. Therefore, some people buy beverages because they are attracted by the low price. Turning to the consequence of heavy drinking, it causes many problems including physical and mental health problem. According to The Salvation Army 2000, there are two different types of physical including long and short-term risk of binge drinking. Keep abusing alcohol regularly for a long time can lead to brain damage, cancers or infertility. In comparison, drinking enormous beverages in a short period might cause car accidents and violence. In addition, short-term effect of alcohol often involves some violence, crime and road traffic accidents amongst younger people. (Salvation Army, 2000) There are many young people and busy worker likely to spend their pubs or club which create excess violence at midnight. Therefore, people are afraid to go to town centre at night. Follow this, there is a solution for this drinking issue that the UK government announced an alcohol price policy that is raising prices of 40p per unit in March, 2012. There are different argument from the cross-party group. They argue that minimum price for alcohol not really solve drinking problem because pricing policy just for the short-term influence not for the long-term phenomenon of binge drinking. (Triggle, 2012) Furthermore, it seems that this strategy quite unfair to the responsible drinkers who just want to have fun or relax in the local pub. (Woodhouse, 2012) On the other hand, Prime Minister estimate that this alcohol pricing strategy can lower hospital admissions because hazardous drinkers will stop to get drunk to get drunk at night and also reduce the affordability of young people, which will save lives and improving public health.( BBC News, 2012) Prime Minister David Cameron claims that there were one million violent crimes and 1.2 million hospital admissions associated with alcohol last year. Following this, he says that this pricing policy can reduce harmful levels of alcohol and the cost of hospitalization. (BBC News, 2012) Many researchers suggest that the raising price of alcohol can lower the consumption of wine, beer and spirits. In addition, there is a research shows that younger drinker, excess drinker and harmful drinker are likely to buy cheap alcohol item. (Mistral, 2009) Therefore, minimum price for alcohol is the best model in order to solving binge drinking issue in England. in conclusion, many reasons caused binge drinking such as peer pressure, self doubt. In particularly, this is general phenomenon among young people. There are wide range evidence show that problem such as health, economic and young generation associated with alcohol misuse. Many researchers have focused on the relative between the pricing and the consumption of alcohol. (Mistral, 2009) There are many authors show that minimum price can reduce the consumption of wine, beer and spirit in all age, especially among younger drinkers and excess drinkers who likely choose low price alcohol product. Therefore, this study has clearly illustrated the minimum price should be implemented.

Quality of Service (QoS): Issues and Recommendations

Quality of Service (QoS): Issues and Recommendations The Effects Of Movement On QoS – As the mobile device moves from a cell protected from one base station to an adjoining cell of a different base station during a connection handover takes place. This hand over time may just result in a short loss of communication which would possibly not be obvious for voice interplay however can outcomes in loss of information for different applications. For mobile computing, the base station may have to provide regional processing, storage or other services as good as communication. Variations in link quality will additionally be caused by atmo ­ circular conditions such as rain or lightning. These effects need additional refined dynamic QoS management than fixed systems. It is therefore the variation in QoS that is that the crucial distinction between mobile systems and communications based on wired networks. This implies for adaptive QoS management that specifies a variety of acceptable QoS levels, instead of attempting to ensure specific values. The QoS management is additionally accountable for cooperation with QoS aware applications to support adaptation, instead of insulating applications from variation in underlying QoS. The effects of quality on QoS need then that algorithms utilized should be capable of managing frequent loss and reappearance of mobile device within the network, and that overhead ought to be reduced in periods of low connectivity. This is in contrast to traditional distributed applications, wherever moderately stable presence and systematically high network quality square measure usually assumed. The Restrictions Of Portable Devices On QoS – Portability of the mobile computing device imposed variety of problems that place limitations on QoS. The main limitation is within the physical size of mobile computers. Systems usually are designed with the limitations of batteries in mind. Current battery technology still needs appreciable area and weight for modest power reserves, and isnt expected to become considerably additional compact in future. This then places limits on the style due to the ought to offer low power consumption as a primary style goal: low power processors, displays and peripherals, and the observe of getting systems powered down or sleeping once not in active use are common measures to reduce power consumption in portable PCs (Personal computer) and PDAs (Personal digital assistant). Low power consumption elements are usually grade of processing power below their higher consumption desktop counterparts, so limiting the complexness of tasks performed. The practice of intermittent activity might seem as frequent failures in some situations. Similarly, mobile technology needs vital power, notably for transmission, thus network association should be intermittent. The second purpose is that of user interfaces: giant screens, large keyboards, and refined and straightforward to use pointer systems are commonplace in a desktop surroundings. These facilitate data wealthy, complicated user interfaces, with precise user management. In portable computers, screen size is reduced, keyboards are typically additional incommodious, and pointer devices less refined. PDAs have tiny, low resolution screens that are usually additional suited to text than graphics and will solely be monochrome. They have stripped miniature keyboards, and pen based mostly, voice, or easy cursor input and selection devices. These limitations in input and show technology need a considerably totally different approach to user interface style. In sush type of environments where users may use a variety of systems in different situations, the interface to applications may then be heterogeneous. QoS management in a mobile environment should enable for scaling of delivered information, and also less complicated user interfaces once connecting using a common combination of portable devices and higher power non-portable devices [1, 6] and field of context aware computing provides groundwork during this area, wherever instead of treating the geographical context (as for mobility), one can treat the choice of end system as giving a resource context. The Effects On Other Non-Functional Parameters – Any style of remote access will increase security risks however wireless based mostly communication is especially likely to unseen undetected therefore mobility complicates traditional security mechanisms. Even nomadic systems can build use of less secure telephone and net based mostly communications than workplace systems using LANs. Some Organizations might place restrictions on what knowledge or services will be accessed remotely, or need a lot of subtle security than is required for workplace systems. In addition, there are legal and moral problems rose within the observance of users locations. Cost is another parameter that might be stricken by the employment of mobile communications. However, whereas wireless connections are frequently more expensive, the basic principles of QoS management in relevancy price are the same as for fixed systems. The only major extra quality is formed by the risk of a bigger range of connection, and therefore price, options, and the risk of performing accounting in multiple currencies. WORK ON MANAGEMENT OF QoS IN MOBILE ENVIRONMENTS Management Adaptivity As declared within the section The Effects of Movement on QoS, one of the key ideas in managing QoS for mobile environments is adaptation to changes in QoS. In the following we tend to discuss 3 categories of change that have to be catered for. Large-grained change is characterized as changes due to varieties of end system, or network connection in use, generally these can vary infrequently, often only between sessions, and therefore are managed mostly at the initialization of interaction with applications, probably by suggests that of context awareness. Hideable changes are those minor fluctuations, some of that could be peculiar to mobile systems, that are sufficiently little in degree and period to be managed by traditional media aware buffering and filtering techniques. Buffering is often used to take away noise by smoothing a variable (bit or frame) rate stream to a constant rate stream. Filtering of packets could differentiate between those containing base and improvement levels of information in multimedia streams, e.g., moving from color to black and white images and are like those in fixed network systems [35]. However, as mobile systems move, connections with totally different base stations have to be set up and connections to remote servers re-routed via the new base stations. This needs moving or putting in filters for these connection, different connection could not give the same QoS as the previous one, and so the needed filter technique could differ. To manage this needs an extension of the traditional interactions for migrating connections between base stations. The choice and handover of management should realize of offered QoS, needed QoS, and the capability of the network to accommodate any needed filters. Wherever the network cannot maintain the current level of service, base stations ought to initiate adaptation in conjunction with handover [14, 41]. Fine-grained change are those changes that are often transient, however vital enough in vary of variation and period to be outside the range of effects that will be hidden by traditional QoS management ways. These include: Environmental effects in wireless networks. Other flows beginning and stopping in a part of the system so affecting resources available. Changes in accessible power inflicting power management Functions to be initiated, or degradation in functions like radio transmission. These types of change should be informed with the applications involved, as they need interation between QoS management and the application for adaptation. In several conditions it is a reasonable to assume that the wireless connection will determine the overall QoS. However, an end-to-end QoS management is still needed, specially for multicast systems, and those using the internet for their connection. The impact of price on patterns of desired adaptivity also becomes more pronounced in mobile systems, wherever connections usually have a charge per unit time or per unit data. Adaptation paths connected with QoS management ought to be able to describe how a lot of the users are willing to pay for a certain level of presentation quality or timeliness. The heterogeneousness inherent in systems that might offer network access through more than one media also will be a issue here, as certain sorts of connection can cost more than others, and cost of connection will vary due to telecoms supplier traffic structures. Resource Management And Reservation – Some researchers contend that resource reservation isnt relevant in mobile systems, as the accessible bandwidth in connections is just too extremely variable for a reservation to be meaningful. However, some resource allocation and admission control would appear reasonable once resources are scarce, even if laborious guarantees of resource provision are not practical. [44, 47] proposes that guarantees be created in admission control on lower bounds of needs, whereas providing best-effort service beyond this. This is achieved by creating advance reservation of minimum levels of resources within the next predicted cell to confirm accessibility and smooth handoff, and maintaining a portion of resources to handle unforeseen events. The issue of resource reservation is given some thought by those engaged on base stations and wired elements of mobile infrastructures, as these high bandwidth elements should be shared by several users, therefore the traditional resource management approach s till applies. Context Awareness – A further aspect of resource management is that of large grained adaptivity, and context awareness. [49] defines situation as the entire set of circumstances close surrounding agent, including the agents own internal state and from this context as the elements of the situation that ought to impact behavior. Context aware adaptation may include migrating data between systems as a results of mobility; dynamic a user interface to reflect location dependent information of interest; choosing a local printer or power conscious scheduling of actions in portable environments. The QoS experienced is also dependant on awareness of context, and applicable adaptation to that context [11]. A elementary paper on context awareness is [13], that emphasizes that context depends on more than location, i.e., vicinity to alternative users and resources or environmental conditions such as lighting, noise or social things. In consideration of QoS presentation, the problems with network connectivity, comm unications price and bandwidth, and location are obvious factors, poignant data for interactions as well as how end systems are used and users preferences, for instance, network bandwidth may be available to supply spoken messages on a PDA (Personal digital assistant) with audio capability, however in several situations text show would still be the most applicable delivery mechanism speech might not be intelligible on a noisy factory floor, and secrecy is also required in conferences with customers. Quality will therefore cover all non-functional characteristics of information poignant any aspect of perceived quality. CONCLUSION We discussed the critical issues faced by QoS in a mobile environment, the time those challenges emerged and the techniques that were put forward to tackle those challenges following literature to discussed work. The Persistence of Memory by Salvador Dalà ­: An Analysis The Persistence of Memory by Salvador Dalà ­: An Analysis The Persistence of Memory is a surreal landscape created in 1931 by the famous Spanish artist, Salvador Dali. This oil painting measures 9 1/2 x 13 inches, or 24.1 x 33 cm and is on display at the Museum of Modern Art in New York (MoMA). It has been displayed in galleries worldwide and is a symbol of Dalis work. The Persistence of Memory contains a light blue horizon, which slowly fades downward from blue to yellow across the top quarter of the painting. Under the skyline sits a body of water, or what looks to be a large lake or a reflecting pool. The body of water traces the skyline until it interacts with neighboring mountains to the right. In front of the mountains there is lone pebble. On the left close to the water, Dali places a reflective, blue, elevated, rectangular platform with dark brown trimming around the edges. Placed in front of this platform, there is another single pebble. A lifeless tree with a hollow top, is in front of it, missing all of its leaves and branches but one. The single branch holds a silver pocket watch which appears to be melting on the end of the branch showing the numbers three through nine. Only one hand of the watch is shown, pointing at the 6. The tree is located on top of a light brown square object that looks desk-like. The brown object takes over the bottom left corner of the painting, and even goes off the canvas. On this object there are two more pocket watches residing. One of them is gold and melted, hanging half way off the light brown cube. The hands of the gold watch are stopped at five of seven and there is a fly on the face near the 1 oclock mark. The fly is also casting a very small shadow, which is shaped more like a human. The other pocket watch is bronze and shut. The exterior of the pocket watch is covered with a swarm of black ants. Unlike the other clocks, this is shut, and the only one that is not warped or melted of the four. The ground in The Persistence of Memory is a dark brown that almost turns black in certain areas. On it lies a white figure on its right side with another silver-colored melting clock on its back. The white figure is human-like, with over emphasized large eyelashes. It has a what looks to be a trade mark Salvador Dali moustache and lips where eyebrows would be on a human face. Its nose is flared and has another small brown object coming out of the right nostril. The white figure has no limbs or other human-like characteristics. The rest of the scenery around the white figure is dark and barren. The Persistence of Memory uses the basic elements of art including a plethora of lines, values, shapes, form, colors, and texture (Glatstein). The lines that Dali uses in the painting vary on the shape which he is working with. Most of the painting contains lines that are relatively thin and similar in width, with the exception of the mountains, and the eyelashes of the white figure. The lines on the mountains are noticeable, and give them a rough realistic approach. On the white figure Dali uses different lengths and widths to create individuality in each lash. He also makes everything detailed down to the very last ant on the bronze watch. The lines that make up the watches are so detailed that they even show each number on the faces. The use of lines also improve the realistic look of the reflection of the mountains in the water. The lines on the platform and brown object are straight and symmetric. He does not leave many visible sketch marks in this painting, so it is not clear o r easy to distinguish his lines from shading. The lines that he does show usually complement the dark shadows of his surrealist landscape. The values and shading in this painting are very drawn out and detailed. The shadows in Dalis Persistence of Memory are the heart and soul of the piece, creating a universe that has never been seen before. Thick values highlight details and color, giving a three dimensional illusion to this piece. On the tree, the values are implied to create the illusion of bark, while the limp clock it is holding on its branch uses value to create a tarnished and three dimensional effect. The brown object also uses shading to get this effect. The watches on the brown cube have detailed shading on and around them, and use color to shade and give a shiny effect. The melting one uses a great deal of color on the face, while the watch with the ants draws attention to the insects covering it. The ground is primarily solid brown, with vivid black shadows overpowering the landscape. This stresses the amount of sunlight that is shown in the landscape, reflecting off of other interacting objects. The mounta ins use a combination of light and darkness mixed with color rather than only black to create this style. Some of the ridges on the mountains are shaded with black, along with other parts of the painting such as the white figure and the brown cube where the two pocket watches are placed. The ants are all black, and have very little shading, while the fly on the other watch only has a blue shadow of a human figure. The white figure has shading throughout its entire body. There is heavy shading on his head, nose eyelashes, and where its body touches the ground. This painting contains a variety of shapes and forms that add to the uniqueness of its style. There are noticeable figures and shapes, and unidentifiable ones throughout the painting. The blue platform in the far corner is a solid three dimensional rectangle, as is the large brown cube in front of it. In these objects the lines are straight and solid, and although the object is not identifiable, the geometric shapes are (Jirousek). The way that the clocks are melting adds a sense of movement and flimsiness. The mountains are recognizable shapes, along with the body of water surrounding them. The tree is easily identified, as are ants and the fly. The white figure is almost cubist, missing parts and anatomical structures, somewhat resembling a Picasso or Braque painting. It still contains human qualities, like the eyelashes and the nose but lacks a solid form. Many of the objects in this painting interact with others, either resting on or touching. The clocks are an example of this be cause they almost mold to whatever object they come into contact with. This painting is three dimensional, geometric, and abstract, and does not stick to all traditional shapes or forms (Jirousek). The color scheme along with the shading work to bring the painting to life. The colors are not vivid or bright, but more saturated and dark. Dali uses shadow and color together to create a different experience. The colors in The Persistence of Memory are primarily warm including a lot of yellow, gold, black, and brown (Warm Colors). The browns on the cube and the scenery range from light to dark. The mountains are a shade of yellow, along with a lot of what the sun touches in the painting. The watches are gold, silver, and bronze and have a shine to them because of the color and shading. There are also cool colors in this piece including blue, white, and silver (The Meaning of Color). The faces of the clocks, tree, the flys shadow, the sky and water are all a blue tint, working with the warm colors to balance the painting. The texture of the painting mainly focuses on senses such as sight and touch. From smooth surfaces to rough and jagged objects, Dali intensifies the visual experience to create an imaginary sense of touch. The blue platform appears to have a smooth reflective surface, with a rough wooden underside. The tree in front of it has a course exterior with deteriorating bark. The clock on its weak branch has a flexible but noodle like appearance to it. The large brown object with the other two clocks on top looks smooth and almost wooden. The pocket watch with the ants on it looks smooth and shiny, but still covered in small black ants. The gold pocket watch looks melted and squishy. The hands on the watch appear to go in every direction and never stay in sync with each other. The mountains in the background look narrow, ancient, dangerous, with noticeable signs of erosion. The water looks still, clear, reflecting the mountains in the landscape. The two pebbles that are separated on the far left and right in the background have a smooth exterior. The white figures skin is smooth as well, although the shading gives the impression that the figures body is wavy and ameba-like. Its moustache and lips where his eyebrow appear to be drawn on and unnatural. The large eyelashes have a rough and soft texture, as does his nose and the rest of his face. Salvador Dalis painting The Persistence of Memory, uses a variety of artistic methods and principles (Glatstein). The emphasis of the piece are the four melting clocks scattered throughout the painting. Some may argue that its his mysterious white figure that draws more attention to the work. The painting carries a strong sense of movement as well. The melting clocks create an optical illusion, giving the viewer the impression that they are actually dripping metal. The ant colony on the bronze watch also creates a sense of motion as they scatter on its surface. The cracked and crumbling mountains add to this movement too, while the water below and the white figure stay completely still. The use of shadows in the picture builds a strong contrast between sources of light and darkness. The lighting projects emphasis on several objects and builds three dimensions using shadow and color. The contrast also brings the three dimensional illusion to life, giving the painting its distinguishin g features. The painting lacks a definite pattern or motif, and the only reoccurring object is the pocket watches. Its scenery changes throughout the piece from geometric objects, to empty space, to mountains. In this piece the vanishing point appears to make sense and the water touching the skyline gives an illusion of distance. The proportion of the other objects in the painting however, do not follow traditional standards. The pocket watches seem ridiculously large and warped in every direction, while the tree holding the silver watch up is similar in size to the pocket watch. The overall unity of Dalis painting brings mixed emotions. The interpretation of the piece always has a critics bias either directly or indirectly. The Persistence of Memory seems to have a darker impact on people because of its style and subject matter. It is not seen as a cheerful or happy painting, but more eerie and disturbing. According to the Salvador Dali Museum this painting is known to cause fear a nd anxiety of the unknown surroundings (Clocking in With Salvador Dali). Dalis creation of this painting was not drug induced, but from melting cheese and bizarre dreams (Rochfort). The message Dali is trying to spread is that life is fast paced and full of choices which sometimes produce unfavorable outcomes, but we move on. The clocks are only stepping stones into the real meaning behind the painting. The silver watch on the tree is symbolic of a time which has recently passed (Being second closest to the white figure). The gold watch symbolizes the best years of life slowly escaping. The closed bronze watch with the ants could symbolize a time which the artist wanted to move on and forget. The one on top of the white figure symbolizes the place that he is at now and currently trying to live through. The pebbles painted on opposite sides of the canvas symbolize separation between a lover. The cracks in the mountains are obstacles that one faces before they can reach a stable point in life and find happiness. The raised blue platform in the back symboliz es the path to a higher quality of life, while the dead tree shows mortality and that nothing lives forever. The flys shadow in the form of a person could be another symbol of Dalis love escaping, or that he wishes to escape reality. Many sources state that Salvador Dali had fallen in Gala, his only love and muse included in her many pieces (Salvador Dali-A Soft Self-Portrait). This piece defines surrealism, breaking many of the norms previously adopted by artists and critics. The painting itself reflects a lot on Salvador Dali, and the way which he viewed life. His artistic style is incredible, and his dream photographs (Clocking in with Salvador Dali) are mind blowing. His use of colors and lighting creates a three dimensional experience that was never seen before. The lifelike qualities and absurd creatures that inhabit the piece make it so good, and separate it from the rest. It has even been noted that the white figure seen in the painting is a self portrait of Dali, (looking at the moustache above its eyelashes) (Clocking in with Salvador Dali). The clocks themselves make The Persistence of Memory an iconic piece and have been emulated and parodied in popular culture as well. It surpasses much of the Modern Art of its time, involving more talent than just throwing paint buckets at a canvas. I was able to see this painting in person at the Philadelphia Art Museum in 2005 when the Dali Exhibit was on display.